Fred Kerley Partners with SKIMS After Making US Men’s 100m Team

American sprinter Fred Kerley, known for his remarkable performances on the track, has announced a new partnership with SKIMS, the shapewear and clothing brand founded by Kim Kardashian. This exciting news comes shortly after Kerley secured his place on the US team for the men’s 100m event at the upcoming Olympics.

Kerley made headlines recently by finishing third in a highly competitive race. He clocked a time of 9.88 seconds, just 0.05 seconds faster than Christian Coleman. Noah Lyles won the race with a personal best-equalling time of 9.83 seconds, while Kenny Bednarek finished second in 9.87 seconds. Notably, five of the nine finalists clocked times under 10 seconds, highlighting the intense competition and high level of performance in this race.

This achievement is particularly significant for Kerley, who has been navigating a season filled with challenges and changes. Earlier this month, on June 10, 2024, Kerley parted ways with his main sponsor, Asics, a partnership that began in February 2023. This decision followed an incident at the NYC Grand Prix, where issues with his starting blocks led to his withdrawal from the race (CITIUS Mag).

Despite some setbacks, including a season’s best of 10.11 seconds in the 100m, ranking him the 11th-fastest American, Kerley has demonstrated resilience and determination. His performance in the recent race underscores his readiness to compete at the highest level and his potential for success at the Olympics.

The new partnership with SKIMS is expected to bring a fresh dynamic to Kerley’s public image and brand endorsements. SKIMS, which recently launched a star-studded campaign to celebrate its partnership with the WNBA, is known for its innovative and inclusive approach to clothing. This collaboration aligns Kerley with a brand that emphasizes performance and comfort, potentially benefiting both his athletic endeavors and personal brand (LSN Global).

Kerley’s announcement of the partnership was made via social media, where he expressed enthusiasm for joining forces with SKIMS. This move is seen as a strategic step, not only highlighting Kerley’s marketability but also SKIMS’ commitment to expanding its influence in the sports industry.

Kerley’s immediate focus remains on the 2024 Paris Olympic Games. Fans and analysts alike are eager to see how this new partnership will influence his performance and presence both on and off the track.